Assassin’s Creed is one of the biggest success stories of this generation. Since launching in 2007, more than 40 million games have been sold worldwide, with Assassin’s Creed III alone responsible for 12 million.
With new systems on the way from Sony and Microsoft, Assassin’s Creed IV will mark the first time the franchise has faced a console transition, plus the most platforms of any entry released in the series thus far. In an interview with IGN, Ubisoft senior vice president of sales and marketing Tony Key explained why that isn’t a problem.
“I find it hard to believe that Assassin’s Creed will be dependent on hardware for its brand equity,” Key told IGN. “Our challenge is to make sure that we’re creating a truly innovative, unique, valuable experience. That’s why we started going into bringing new characters in every year. We’re trying to make it feel fresh. This year it’s pirates. You personally, you cannot deny that you wanted to be a pirate at some point in your life. It’s the third-biggest-selling Halloween costume in America every year. I checked. We think pirates are a really great theme. We love the rock star aspect of all of that.”